SvenskNorsk

                                                                                                     LIMITED LIFETIME WARRANTY

The founder of Einarsson fly fishing, Steingrimur Einarsson, started his company in 2007. The company is born out of a passion for outstanding engineering and dedication for fly fishing. The core idea behind the company is to design and manufacture top quality fly reels.
Einarsson Fly Fishing is born out of the fanatical pursuit of fly fishing and a passion for exemplary engineering. The pedigree of this company is firmly rooted in 25 years of manual and automated machining/engineering combined with a lifetime of fly fishing and guiding.
Based in Isafjordur, Iceland, ‘Einarsson Fly Fishing’ captures the very essence of artisan principles while embracing cutting edge technologies in design and manufacturing. Steingrimur Einarsson founder said
“From the very start we have worked continuously on improving the performance, quality and functionality of our design. Our aim is that our reels give the fisherman something extra and of course to last a lifetime…or two”
He continues:
“My technical background comes from CNC engineering and design. For a long time it has been my passion to make high quality fly reels, in 2004 the first seven reels were produced for personal use only”. “Soon I experienced interest from Icelandic fly fishermen and friends who have learned about the reels so a potential market in Iceland was emerging and thoughts turned to developing a marketing strategy”.
One thing lead to another and Einarsson Fly Fishing was started. Einarsson Fly Fishing moves into a new production facility in the beginning of 2009, following by a investments in CNC production machinery. All machining work for the Invictus reels is now undertaken in-house.
Two different types of reels are manufactured at Einarsson, the Plus series and the Invictus. Plus series is a redesigned version of the first reel made in 2004 and are now manufactured in 4 different sizes. The Plus reels are machined and assembled in high standard factory in Korea. Einarsson quality team monitors the entire process in order to strive and uphold our standards of the highest quality.
From the very start the design team of Einarsson has had one goal in mind, to design and build a brake system that would be smoother than any other ever made. The result is the patented Shock Absorbing Brake technology - SAB, the smoothest brake system ever made. The Invictus reel with the SAB system have now been in use since 2012 and are sold worldwide.

The founder of Einarsson fly fishing, Steingrimur Einarsson, started his company in 2007. The company is born out of a passion for outstanding engineering and dedication for fly fishing. The core idea behind the company is to design and manufacture top quality fly reels and is born out of the fanatical pursuit of fly fishing and a passion for exemplary engineering. 
     
Based in Isafjordur, Iceland, ‘Einarsson Fly Fishing’ captures the very essence of artisan principles while embracing cutting edge technologies in design and manufacturing. Steingrimur Einarsson founder said: “From the very start we have worked continuously on improving the performance, quality and functionality of our design. Our aim is that our reels give the fisherman something extra and of course to last a lifetime…or two."
    
Steingrimur continues -"My technical background comes from CNC engineering and design. For a long time it has been my passion to make high quality fly reels, in 2004 the first seven reels were produced for personal use only. Soon I experienced interest from Icelandic fly fishermen and friends who have learned about the reels so a potential market in Iceland was emerging and thoughts turned to developing a marketing strategy”. One thing lead to another and Einarsson Fly Fishing was started. Einarsson Fly Fishing moves into a new production facility in the beginning of 2009, following by a investments in CNC production machinery. All machining work for the Invictus reels is now undertaken in-house.

 EINARSSON FLY REELS WARRANTY

All Einarsson reels carries a limited lifetime warranty against defects in construction and workmanship for the original owner. Einarsson will determine if the product is covered under this warranty due to faulty material or workmanship. The warranty does not cover normal wear and tear, misuse, neglect, improper maintenance or damage due to careless handling or accidents. For repairs not covered by the warranty, a quotation will be forwarded for approval before repairs proceed. The reel owner is responsible for the cost of sending in and returning the reel to be repaired. Please note that colours may vary between original and replacement parts. The retrieve direction can be changed on all Einarsson reels. Warranty is only valid if an authorized dealer changes the retrieve direction from factory settings or it's done at the factory. 
 
 
Two different types of reels are manufactured at Einarsson: The Plus series is a redesigned version of the first reel made in 2004 and are now manufactured in 5 different sizes and 4 colors; Black, Bronze, Clear and Red. The Einarsson 'Plus' reels are designed and made in Iceland. The Invictus series are Made in Iceland and incorporates the revolutionary SAB brake system. The drag system reduces the required start up inertia by overcoming the breakaway friction as the reel spool begins to spin, alleviating both the shock and the brief delay in allowing line to be dispensed from the reel. This smoother delivery translates into more control at the take and during sudden strong runs. The Invictus comes in 3 different sizes in Black color.

    

Shock Absorbing Brake technology - SAB
     
From the very start the design team of Einarsson has had one goal in mind, to design and build a brake system that would be smoother than any other ever made. The result is the patented Shock Absorbing Brake technology - SAB, the smoothest brake system ever made. The Invictus reel with the SAB system have now been in use since 2012 and are sold worldwide.
 
 
   
 

     

Einarsson PLUS flyreels Einarsson INVICTUS flyreels